Less Hassle, More Fishing
At Rod Rig, we believe fishing should be about the cast, not the chaos. That’s why we design simple, rugged solutions that keep your rods secure, organized, and ready at a moment’s notice. Whether you’re chasing bass before work or packing up for a weekend trip, our goal is the same: less hassle, more time on the water.
History of The Rod Rig
The Rod Rig™ was first dreamed up by Mark and Ethan of Primal Geometry, two fishermen who wanted a smarter way to carry their gear. They built it, tested it, and proved the idea worked, earning praise from anglers who saw the value right away. The team at Primal Geometry saw the potential and knew they needed some operational horsepower to get it to the finish line. With that, they partnered with Matt Beenen, an engineer, lifelong outdoorsman and established entrepreneur in the automotive industry.
Using the same core concept and feedback from those early customers, the Rod Rig™ was completely re-designed and re-released in Fall of 2025. Tougher, easier to use, more adjustable, and ready to help more anglers spend less time hauling gear and more time fishing.
Years of Prototyping
Countless prototypes, hundreds of thousands of miles of testing and feedback from over fifty users has led to a final product with a fit, finish and function that are unmatched.
Meticulous Engineering
Hundreds and hundreds of hours of engineering went into refining those original prototypes, ensuring that strong points were reinforced and shortcomings were resolved. Every edge, every angle and every ounce are intentional.
Using modern materials and processes, The Rod Rig has more than earned the Lifetime Warranty that it carries.
A Refined Solution
Two years after the first prototypes were tested, The Rod Rig was ready for prime time!
Simply the best way to carry your rods. I can't even imagine the amount of time I wasted dealing with a broken or tangled mess of rods in the 40 years since I started fishing.
— Keith S.Brainerd, MN
